In short: motion design (animated text, icons, interfaces and illustrations) is the ideal format for a startup in Morocco: it explains a new product in 60 to 90 seconds, needs no film shoot and is easy to update. The 7 most useful videos are the explainer video, the app demo, the investor pitch video, onboarding tutorials, short social media ads, the recruitment video and brand motion graphics. At YOURMEDIA, in Rabat, a video starts from 1,500 MAD.
A startup almost always has to explain something new: an app, a payment platform, a B2B tool, a delivery or health service. The problem is that customers and investors have very little time. Motion design solves it: in one minute, it makes an idea clear, visual and easy to remember. Here are the 7 animated videos that the team at YOURMEDIA, a video production company in Rabat, recommends to Moroccan startups.
Why motion design suits startups
- No film shoot: no need for offices, actors or a finished physical product. We animate the interface, the diagram or the idea.
- Clear on complex topics: fintech, SaaS, logistics, health, edtech… animation shows what a camera cannot film, such as a data flow or a user journey.
- Easy to update: a price, a screen or a feature changes? We edit that scene without remaking the whole film.
- Multilingual: the same animation can get a voice-over in Darija, Arabic, French or English to target Morocco, Africa or the Gulf.
The 7 motion design videos a startup needs
1. The explainer video
This is the first video to produce. In 60 to 90 seconds, it follows a simple structure: the customer’s problem, your solution, how it works, then the call to action. It goes at the top of your website, in your pitch deck and on your YouTube channel.
2. The app or platform demo
We animate your real screens inside a phone or a laptop: sign-up, payment, order tracking… Ideal for App Store and Google Play listings, install campaigns and sales meetings.
3. The investor pitch video
In 2 to 3 minutes, it presents the market, the product, the traction, the business model and the team, with animated key figures. Send it before a meeting or play it at a demo day.
4. Tutorials and onboarding videos
30- to 60-second videos that show how to use each feature. They help new users get started and reduce the questions sent to customer support.
5. Short social media ads
6 to 20 seconds, in vertical 9:16, with a hook in the first two seconds and animated text that reads without sound. Produce several variations to test them on Meta and TikTok, and combine them with UGC videos or AI ads.
6. The recruitment video (employer brand)
A growing startup has to hire fast. An animated video that presents the mission, the culture and the open roles works very well on LinkedIn and on your careers page.
7. Brand motion graphics
Animated logo, intro and outro, credits and title templates: these elements give a consistent identity to all your videos, including the ones your team films itself.
Which video for which goal?
| Goal | Recommended video | Suggested length | Where to use it |
|---|---|---|---|
| Explain the product | Explainer video | 60 to 90 s | Website, pitch deck, YouTube |
| Get app downloads | Animated demo | 15 to 30 s | App Store, Google Play, ads |
| Raise funds | Pitch video | 2 to 3 min | Email to investors, demo day |
| Reduce customer support | Tutorials | 30 to 60 s | Help center, welcome emails |
| Win customers | Short ads | 6 to 20 s | Instagram, TikTok, Facebook |
| Hire | Employer brand video | 60 to 90 s | LinkedIn, careers page |
How a motion design project works
- Brief: goal, audience, key message and call to action.
- Script: the voice-over text, approved before any animation.
- Storyboard and graphic style: colors, characters and fonts, following your brand guidelines.
- Animation of the scenes, then rounds of revisions.
- Voice-over, music and sound design.
- Delivery in 16:9, 9:16 and 1:1, with or without subtitles.
The timeline depends on the length and complexity of the video: we give you a precise schedule with the quote.
5 tips for motion design that converts
- Start with your customer’s problem, not with your technology.
- One idea per video and a single call to action.
- Add subtitles: on mobile, many videos are watched without sound.
- Match the language to your audience: Darija for the Moroccan general public, French or English for B2B, Arabic for the Gulf.
- Keep the same brand identity as your app and website: colors, fonts and logo.
How much does a motion design video cost in Morocco?
The price depends on the length, the style (simple 2D, custom illustrations or 3D), the number of characters and the voice-over. At YOURMEDIA, projects start from 1,500 MAD, and we send a free quote once we receive your brief. To compare with other formats, read how much a video ad costs in Morocco.
See also our 2D, 3D animation and motion design service (in French), our AI video production and our video production company in Morocco.
📚 Read also:
→ Video marketing in Morocco: the complete guide (2026)
→ UGC video: 12 script ideas for brands in Morocco
→ Video editing in Morocco: why hand your footage to an agency
→ LinkedIn video for companies in Morocco: 6 B2B formats
Frequently asked questions
What is motion design?
Motion design is an animation technique that brings text, shapes, icons, interfaces and illustrations to life. It is used to explain a product, present figures or make an ad more dynamic, without a film shoot.
What is the difference between motion design and 2D animation?
2D animation often tells a story with characters, while motion design mainly animates graphic elements: text, icons, interfaces and data. The two are often combined in the same explainer video.
How long should a startup explainer video be?
Between 60 and 90 seconds for an explainer video, and 6 to 20 seconds for a social media ad. A pitch video for investors can run up to 2 or 3 minutes.
Can we get the same video in several languages?
Yes. We produce the voice-over and subtitles in Darija, Arabic, French and English. The animation stays the same: only the voice and the on-screen text change.
How much does a motion design video for a startup cost?
At YOURMEDIA, projects start from 1,500 MAD. The final price depends on the length, the graphic style and the voice-over. The quote is free.
📩 Launching your startup? Message us on WhatsApp or call 06 66 19 57 11 / 06 37 34 69 84: we will send you a free script and quote.
YOURMEDIA – Video production company
📍 3 Rue El Kaf, Appt. N°3, Hassan, Rabat, Morocco
📞 06 66 19 57 11 / 06 37 34 69 84 · WhatsApp: +212 666 195 711
🕙 Monday – Saturday: 10:00 am – 8:00 pm
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