E-commerce is booming in Morocco and across the Gulf: Shopify stores, Instagram shops, WhatsApp selling, Jumia, Noon and Amazon. In such a competitive market, a simple photo is no longer enough. Customers want to see the product in motion, understand how it works and feel confident before they order, especially when they pay cash on delivery. That is exactly what e-commerce video does.

In this guide, we explain which videos to produce for your online store, where to use them to sell more, and how to keep your budget under control.

Why video sells online

It builds trust: customers see the real size, texture, colour and quality of the product.
It explains: how to apply a cream, assemble furniture, style an abaya or use a device.
It grabs attention: Instagram, TikTok and Facebook algorithms push video content first.
It reduces returns: a well-informed customer is less disappointed on delivery, so fewer refused parcels.

6 essential videos for an online store

1. The product video (animated packshot)

10 to 20 seconds, clean background, product from every angle. This is the core video for your product page, WhatsApp catalogue and ads. It pairs perfectly with product photography shot during the same session.

2. The UGC video (customer review style)

A creator presents the product to camera, in Darija, Arabic, French or English, like a real customer. It is currently the best-performing format for Meta and TikTok ads. Discover our UGC video service.

3. Tutorial or demo

Show the product in action: skincare routine, before/after, how-to. This format answers customer questions before they even reach your inbox.

4. Unboxing

Opening the parcel highlights your packaging and the customer experience. Ideal for beauty, perfume, jewellery and fashion brands.

5. The launch ad

For a new collection or product, a more cinematic advertising video (art direction, music, motion design) creates buzz and gives your brand a premium image.

6. AI variations

With AI video, one product can be placed in several settings or with several hooks, so you can test what converts best without a full new shoot.

Where to use your e-commerce videos

On your Shopify, WooCommerce or YouCan product pages; in Instagram Reels and Stories; on TikTok and Snapchat; in your WhatsApp Business catalogue and status; and above all in your Meta and TikTok ad campaigns, where testing several videos at once is recommended.

How much does an e-commerce video cost?

The price depends on the number of products, the number of videos and the type of content (packshot, UGC, ad). The most cost-effective approach is to group several products and formats in one session. At YOURMEDIA, projects start from 1,500 MAD. To understand what drives the budget, read our guide on advertising video prices in Morocco (in French).

Our tips for high-converting product videos

Hook in the first 2 seconds: show the product or the result immediately.
Shoot vertical (9:16) for social media and add subtitles: many people watch without sound.
Speak your customers’ language: Darija, Gulf Arabic, French or English depending on your market.
End with a clear call to action: “Order on WhatsApp”, “Free delivery”.
Produce several versions and keep the ones that perform best in ads.

Let’s talk about your project

Launching or growing an online store in Morocco or the Gulf? YOURMEDIA, a video production company based in Rabat (Marriott, Visa, McDonald’s, MBC 5, 2M), produces your product videos, UGC and ads, ready to sell online.

📞 +212 637 346 984 · 💬 WhatsApp: +212 666 195 711 · 📍 3 Rue El Kaf, Appt. N°3, Hassan, Rabat, Morocco
Monday to Saturday, 10am–8pm. Free quote, no commitment.