LinkedIn Video for Companies in Morocco: 6 B2B Formats

In short: on LinkedIn, a B2B company in Morocco wins mainly with 6 video formats: the short company film, the CEO talking to camera, the client case study, employer branding, the motion design explainer, and clips from podcasts or events. Aim for short, subtitled videos, shot for mobile and published regularly. YOURMEDIA, a video production company in Rabat (968 projects delivered), produces these videos starting from 1,500 MAD.

LinkedIn is where many B2B decisions are made in Morocco: purchasing managers, HR directors, marketing managers, investors and future employees spend time there every day. A well-planned video does three things a plain text post does badly: it shows your teams and your premises, it puts a face on your expertise and it builds trust before the first meeting. Here are the 6 formats we recommend to our clients, and how to produce them without spending weeks on it.

Why video works on LinkedIn for B2B

Trust: in B2B, people buy from people. Seeing the CEO, the factory or the project team is more reassuring than a brochure.
Memory: a filmed or animated demo explains in 60 seconds what a PDF needs 10 pages to say.
Reuse: one shooting day feeds LinkedIn, your website, trade shows, tenders and sales emails.
Recruitment: candidates look at the company’s LinkedIn page before applying.

The 6 LinkedIn video formats that work for companies in Morocco

1. The short company film

This is the LinkedIn version of your corporate film: 60 to 90 seconds to say who you are, what you do and for whom, with real footage of your teams, your premises and your work. Pin it at the top of your company page and use it to open your sales proposals.

2. The CEO talking to camera

A leader who shares a clear view on their market every month builds an authority the company page cannot reach on its own. Simple format: to camera, one idea per video, 45 to 90 seconds, subtitles. We prepare the topics with you and film several videos in a single session, in your offices or in our studio in Rabat.

3. The client case study

The format that sells best in B2B: the client’s problem, the solution, the result. Film it at your client’s site, with their consent, or tell it in motion design if the project is confidential. Keep real, verifiable figures: a modest but true result is more convincing than a vague promise.

4. Employer branding and behind the scenes

A day with a team, a new hire’s first day, preparing a trade show: these videos attract the right profiles and make the brand more human. They are quick to film and can be cut into Reels for Instagram, much like UGC-style content.

5. The motion design explainer

For software, a financial service, an industrial offer or anything that is hard to film, motion design explains it in 60 seconds with animated diagrams and a voice-over. Read also: 7 animated videos that sell in Morocco.

6. Clips from podcasts, talks or events

A company podcast, a panel or a talk at a trade show gives you dozens of 30 to 60-second clips. See our guide to event video and aftermovies. It is the most economical way to post expert content every week without filming each time.

Which format for which goal?

Format	Main goal	Recommended length	Frequency
Company film	Introduce the company, build trust	60–90 s	Once, updated every year
CEO to camera	Authority, awareness	45–90 s	2 to 4 per month
Client case study	Convince, generate leads	60–120 s	1 per quarter
Employer branding / behind the scenes	Recruit, humanise	30–60 s	1 to 2 per month
Motion design explainer	Explain a complex offer	45–90 s	Per product or service
Podcast / event clips	Post regularly	30–60 s	1 per week

Best practices for LinkedIn video

Hook in the first 3 seconds: a question, a real figure or a strong image, not an animated logo.
Always add subtitles: many videos are watched with the sound off, at the office or on the move.
Think mobile: vertical (4:5 or 9:16) or square format, text readable on a small screen.
Pick your audience’s language: French for most decision-makers in Morocco, English for export and international groups, Arabic or Darija depending on your audience.
Upload the video natively to LinkedIn rather than posting a YouTube link, and add a text that sums up the idea.
Measure: views, watch time, messages received and meeting requests, not just likes.

Producing your LinkedIn videos with YOURMEDIA

Our method: one shooting day in your premises or in our studio in Rabat, then a month of content. In one session, we film the company film, several CEO videos and behind-the-scenes shots; editing, motion design and subtitles are then done in our offices. Projects range from 1,500 MAD to 600,000 MAD depending on scope; the quote is free. See our video production company in Morocco page and how much a video ad costs in Morocco. We film in Rabat, Casablanca and everywhere in Morocco.

Frequently asked questions

What is the ideal length for a LinkedIn video?

For most content, 30 to 90 seconds. A case study or a demo can go up to 2 minutes if every second brings useful information.

Should videos be posted on the company page or on the CEO’s profile?

Both. The CEO’s profile often reaches more people, while the company page is the showcase. Post the video on one and share it from the other with a different text.

Which language should LinkedIn videos be in for Morocco?

French for most decision-makers in Morocco, English for export and international groups. Subtitles in a second language let you reach both audiences.

How much does a LinkedIn video cost with YOURMEDIA?

Our projects start from 1,500 MAD. The price depends on the number of videos, the location, motion design and languages; grouping several videos on the same day lowers the cost per video.

Can you film in our offices?

Yes. We come with cameras, lighting and microphones to your offices, factory or showroom, in Rabat, Casablanca and everywhere in Morocco. You can also film in our studio in Rabat.

Want a month of LinkedIn videos from one shooting day? Tell us about your company and your audience: we will suggest a plan and a free quote.

YOURMEDIA – Video production company
📍 3 Rue El Kaf, Appt. N°3, Hassan, Rabat, Morocco
📞 06 66 19 57 11 / 06 37 34 69 84 · WhatsApp: +212 666 195 711
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