In short: in Morocco, a video ad costs from 1,500 MAD for short social media content (Reels, TikToks, UGC) and can go up to 600,000 MAD for a TV spot or a large national campaign. In between, the price mainly depends on six things: length and number of versions, the concept, shooting days, actors, post-production and usage rights.
It is the first question brands, SMEs and agencies ask us: how much does a video ad cost in Morocco? At YOURMEDIA, a video production company based in Rabat, we have delivered more than 900 projects for clients such as Marriott, Visa, McDonald’s, MBC 5, 2M and SNRT, as well as restaurants, clinics and e-commerce brands. Here is how a budget is built, and how to get the most out of it.
Video ad prices in Morocco by format
| Type of video | Best for | Indicative budget |
|---|---|---|
| Reel, TikTok or UGC video (15 to 60 s) | Restaurants, cafés, beauty brands, e-commerce | From 1,500 MAD |
| Social media content pack (several videos shot the same day) | Brands that post every week | On quote, lower cost per video |
| AI video or AI-generated ad | Fast launches, concept tests, variations | Depends on the number of versions and complexity |
| Video ad with a shoot (actors, set, crew) | Product launches, Meta and YouTube campaigns | Depends on crew, locations and shooting days |
| Corporate or institutional film | Companies, public bodies, schools, clinics | On quote, depending on length and locations |
| TV spot or large national campaign | Major brands and TV advertisers | Up to 600,000 MAD |
These ranges are indicative: every YOURMEDIA quote is tailored and free. To compare offers, always ask for the detail of what is included (see below).
The 6 factors that change the price
- Length and number of versions: a 15-second ad delivered in 3 formats (9:16, 1:1, 16:9) is not the same work as a 2-minute film.
- Concept and script: creative idea, writing, storyboard and art direction. A good script often does more for results than a big shooting budget.
- The shoot: number of days and locations, crew size, equipment (cinema cameras, lighting, drone, studio).
- Actors and voices: actors, extras, influencers, voice-over in Darija, French, Arabic or English.
- Post-production: editing, color grading, motion design, subtitles, music and sound design, AI effects or sequences.
- Distribution and rights: social media only, YouTube, digital signage or TV; how long the video, the music and the actors’ image can be used.
What a video ad quote should include
- the creative idea and script (or the brief you provide);
- the number of shooting days, the locations and the crew;
- actors, voice-over and the related rights;
- the number of videos delivered, their length and formats;
- subtitles, music and motion design;
- the number of revision rounds;
- delivery times and payment terms.
A vague quote often grows along the way. Ask for details before you sign.
5 ways to lower the cost without lowering quality
- Group your shoots: one well-prepared day can often produce 4 to 10 short videos, which lowers the cost of each one.
- Plan the formats from day one: shooting with vertical, square and horizontal versions in mind avoids reshoots.
- Use AI wisely: for variations, backgrounds or concept tests, an AI video costs less than a full shoot.
- Come with a clear brief: goal, audience, key message, platform and launch date. Fewer revisions, lower costs.
- Reuse the footage: an ad shoot can also feed your Reels, website and social media for weeks.
Budget examples by goal
- A restaurant that wants to fill its tables: a series of Reels shot in one day (dishes, atmosphere, team).
- An e-commerce brand launching a product: a short ad with versions for Meta and TikTok, plus UGC videos. See our e-commerce video guide.
- A real estate developer: project film, drone footage and video tour.
- A large brand for Ramadan: a multi-format campaign prepared several weeks in advance.
Why work with a production company rather than a freelancer?
A freelancer can be fine for simple content. For a video ad that has to perform, a production company brings a full team (director, cinematographer, sound, lighting, editor, motion designer), professional equipment, a studio and contractual responsibility. At YOURMEDIA, everything is done in-house in Rabat, and we shoot all over Morocco, including Casablanca and Marrakech. Learn more about our advertising video production in Morocco and our video production company in Rabat.
📚 Read also:
→ How to choose a video production company in Morocco: 7 criteria
→ Hotel video in Morocco: 8 videos that fill your rooms
Frequently asked questions
What is the minimum price of a video ad in Morocco?
At YOURMEDIA, projects start from 1,500 MAD for short social media content, such as a Reel, a TikTok or a UGC video.
How much does a TV commercial cost in Morocco?
A TV spot or large national campaign needs a full crew, actors, several shooting days and broad usage rights. Depending on the ambition of the project, the budget can go up to 600,000 MAD.
Is the quote free?
Yes. Send us your brief on WhatsApp or through the form, and we will send you an idea and a free, no-obligation quote.
Is an AI video cheaper than a shoot?
Often yes, especially for variations or concept tests. The price depends on the number of versions and the complexity. For a brand that wants to show a real product or real people, a shoot is usually more credible.
Do you have to pay for music and actor rights?
Yes, as soon as the video is used as an ad. The quote should state the platforms and the usage period planned for the music, the voice-over and the actors’ image.
📩 Planning a video in Morocco? Message us on WhatsApp or call +212 666 195 711 / +212 637 346 984: we will send you an idea and a free quote.
YOURMEDIA – Video production company
📍 3 Rue El Kaf, Apt. 3, Hassan, Rabat, Morocco
📞 +212 666 195 711 / +212 637 346 984 · WhatsApp: +212 666 195 711
🕙 Monday – Saturday: 10 am – 8 pm
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