In short: a UGC (User Generated Content) video is a short video, often filmed on a phone, in the style of a real customer, made for Instagram, TikTok and online ads. The 12 ideas that work best in Morocco: unboxing, before/after, “3 reasons”, routine, first try, comparison, tutorial, testimonial, answering an objection, “POV”, real-life test and replying to a comment. Every script follows 3 steps: a hook in 2 seconds, proof, and a call to action. At YOURMEDIA, a video starts from 1,500 MAD.
UGC videos have become one of the favourite ad formats for e-commerce, beauty, food and service brands in Morocco. Their strength: they feel like a recommendation from a friend, not an ad. You still need to know what to film. Here are 12 UGC video ideas, each with an example hook, from the team at YOURMEDIA, a video production company in Rabat.
The structure of a good UGC script
- The hook (0 to 2 s): a sentence or an image that stops the scroll.
- The proof (3 to 30 s): the product in action, a detail, a result, a genuine reaction.
- The call to action (last seconds): “link in bio”, “order on WhatsApp”, “book your table”…
Ideal length: 15 to 45 seconds, vertical 9:16 format, with burned-in subtitles so the video is understood even with the sound off.
12 UGC video ideas, with examples
1. The unboxing
“My order just arrived, look at this…” Show the parcel, the packaging, the product and the first impression. Ideal for e-commerce, cosmetics and tech.
2. The before / after
“Look at the difference.” Perfect for beauty, cleaning, home decor or renovation. Stay honest: exaggerated results get rejected by Meta and cost you trust.
3. “3 reasons why I chose…”
A quick list that is easy to shoot and edit. It directly answers the question the buyer is asking.
4. The routine
“My morning routine with…” The product appears naturally in someone’s day. Very effective for beauty, sport, coffee or fashion.
5. The first try
“Tasting this for the first time…” The spontaneous reaction does all the work. Ideal for restaurants, cafés, pastry shops and drinks.
6. The comparison
“I used to use something else. Now…” Show what changes, without ever naming or criticising a competing brand.
7. The tutorial
“How to use… in 30 seconds.” Useful for products that need a gesture, a recipe or a setting.
8. The face-to-camera testimonial
“I’ll be honest with you…” A customer or creator shares their experience. Very strong for services: clinics, schools, coaching, real estate.
9. Answering an objection
“So many people ask me if…” Address doubts about price, size, delivery or quality. In Morocco, this works especially well in Darija.
10. The “POV”
“POV: you order dinner at 11 pm and…” A TikTok trend format that puts the viewer in the situation.
11. The real-life test
“I wore these shoes around the city all day.” Ideal for fashion, accessories, bags and everyday products.
12. Replying to a comment
Show a real comment on screen and answer it on video. It builds closeness and keeps the conversation going.
Which idea for which industry?
| Industry | Ideas that work best |
|---|---|
| Cosmetics and beauty | Before/after, routine, unboxing |
| Restaurants and food | First try, POV, behind the scenes |
| Fashion and accessories | Real-life test, try-on, “3 reasons” |
| E-commerce and tech | Unboxing, tutorial, answering an objection |
| Services (health, education, real estate) | Testimonial, replying to a comment, “3 reasons” |
To go further by industry: e-commerce video in Morocco and hotel video in Morocco.
Mistakes to avoid
- A look that is too “ad-like”: studio lighting, a pushy tone, text that looks like a billboard.
- A slow hook: if nothing happens in the first 2 seconds, the video gets skipped.
- No subtitles.
- Exaggerated promises, especially in health and beauty: ad platforms reject them.
- Running a creator’s video as an ad without their written consent on usage rights.
Real creators or AI avatars?
UGC videos can be shot by real creators or produced with AI avatars. Creators bring authenticity, Darija and the local accent; AI makes it possible to produce many variations quickly to test your ads. Many brands combine both. Discover our AI videos and ads.
How much does a UGC video cost in Morocco?
The price depends on the number of videos, the creator’s profile, advertising usage rights and editing. At YOURMEDIA, projects start from 1,500 MAD and packs of several videos are better value. All the details are on our UGC video production page and in our guide to video ad prices in Morocco. For a complete approach, see our advertising video production service.
📚 Read also:
→ Video marketing in Morocco: the complete guide (2026)
→ Motion design for startups in Morocco: 7 animated videos that sell
→ Video editing in Morocco: why hand your footage to an agency
→ Video for pharmacies and parapharmacies in Morocco
Frequently asked questions
What is a UGC video?
UGC stands for User Generated Content: content made in the style of a user or customer, often filmed on a phone. Brands use it in advertising because it feels natural and builds trust.
How long should a UGC video be?
Usually between 15 and 45 seconds, in vertical 9:16 format. The hook must land in the first 2 seconds.
Which language should UGC videos use in Morocco?
Darija works very well for the general Moroccan audience. French suits an urban or premium audience, and Arabic suits brands that also target the Gulf.
Can a UGC video be used in ads?
Yes, with the creator’s written consent covering advertising use, duration and platforms. At YOURMEDIA, usage rights are stated in the quote.
How much does a UGC video cost?
At YOURMEDIA, projects start from 1,500 MAD, and packs of several videos are better value. The quote is free.
📩 Need UGC videos for your brand? Message us on WhatsApp or call +212 666 195 711 / +212 637 346 984: we will send you free script ideas and a quote.
YOURMEDIA – Video production company
📍 3 Rue El Kaf, Apt. 3, Hassan, Rabat, Morocco
📞 +212 666 195 711 / +212 637 346 984 · WhatsApp: +212 666 195 711
🕙 Monday – Saturday: 10 am – 8 pm
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