In short: for a hotel, riad or resort in Morocco, video turns a visit on Instagram, Google or your website into a booking. The 8 videos to plan: a showcase film, drone shots, room tours, the restaurant and bar, spa and activities, regular Reels, events and meetings videos, and UGC or influencer videos. YOURMEDIA, a video production company in Rabat that has already produced content for Marriott, shoots all over Morocco; videos start from 1,500 MAD.
Before booking, travelers look at photos, read reviews and, more and more, watch videos. On Instagram, TikTok, YouTube and your website, video shows what a photo cannot: morning light in the room, the restaurant’s atmosphere at night, the view from the pool. This guide covers the 8 videos every hotel, riad or resort in Morocco should have, with our filming tips.
Why video is essential for a hotel
- Guests picture themselves there: they see the space, the light, the service and the mood before they arrive.
- More direct bookings: a strong film on your website and social media pushes guests to book with you rather than through a platform.
- One video, many uses: website, Instagram, TikTok, YouTube, Google profile, travel fairs, travel agents and tour operators.
- It shows what makes you unique: a riad’s decoration, an ocean or Atlas view, the chef’s cuisine, the team’s welcome.
The 8 videos your hotel needs
1. The showcase film
60 to 120 seconds telling the story of a stay: arrival, lobby, rooms, dining, pool, team. Use the long version on your website and YouTube, and short cuts for social media.
2. Drone shots
A drone places the hotel in its setting: medina, beach, desert, mountains or golf course. A few aerial shots add a spectacular dimension. See our drone filming in Morocco.
3. Room and suite tours
A short video per room category helps guests choose and upgrade. It is also very useful to answer requests on WhatsApp or by email.
4. Restaurant, bar and breakfast
Close-ups of dishes, the chef at work, the evening atmosphere: these videos make hotel guests hungry and attract local diners too.
5. Spa, pool and activities
Hammam, massages, pool, cooking classes, excursions, surf or hiking: show everything guests can experience during their stay.
6. Regular Reels and TikToks
Plan 4 to 8 short videos a month: behind the scenes, sunrise, dish of the day, team portraits, seasonal highlights (summer, Ramadan, year end).
7. Events, weddings and meetings
Venues, room layouts, coffee breaks, evening events: these videos speak to companies and event planners.
8. UGC and influencer videos
A stay filmed from a guest’s point of view feels more authentic than a classic ad. These videos work very well in Instagram and TikTok ads. See our UGC video production.
Which video for which channel?
| Channel | Recommended format | Length |
|---|---|---|
| Website (homepage) | 16:9 showcase film | 60 to 120 s |
| Instagram and TikTok | 9:16 vertical Reels | 7 to 30 s |
| YouTube | Full film, room tours | 1 to 3 min |
| Google Business Profile | Short videos | Under 30 s |
| Travel fairs, agents and tour operators | Showcase film and meetings version | 1 to 3 min |
| Meta and Google ads | 9:16 and 1:1 ads with an offer | 6 to 20 s |
Our tips for a successful hotel shoot
- Follow the light: daylight for rooms, golden hour for outdoor areas and the pool.
- Prepare rooms as for a VIP guest: perfect beds, open curtains, flowers, no personal items.
- Film real moments with extras or willing guests, always with their consent.
- Group the shoot: in one or two days you can capture the film, the Reels and the photos.
- Think about languages: French, English and Arabic versions to reach European travelers, Moroccan guests and the Gulf market.
- Respect guests’ privacy: no recognizable faces without permission.
How much does a hotel video cost in Morocco?
The budget depends on the number of shooting days, the drone, extras, the number of videos and languages. At YOURMEDIA, a video starts from 1,500 MAD, and a well-prepared shooting day can produce the showcase film, several Reels and photos. For details, read how much a video ad costs in Morocco.
Our team is based in Rabat and travels all over Morocco. Discover our video production company in Rabat and our advertising video production.
Frequently asked questions
Which video should a hotel produce first?
The 60 to 120-second showcase film. It works on your website, on YouTube and with travel agents, and short versions can then be cut for Instagram and TikTok.
Do you need a drone to film a hotel?
It is recommended when the location is an asset: beach, medina, mountains, desert or golf course. For a riad in the medina, interiors, the patio and the rooftop often matter more.
How long does a hotel shoot take?
One to two days are usually enough for the film, Reels and photos of a mid-size hotel. A resort with several restaurants and activities may need more time.
Do you film outside Rabat?
Yes. Our team is based in Rabat and films all over Morocco: Casablanca, Marrakech, Agadir, Tangier, Fes, Essaouira, Dakhla and more.
How much does a video for a hotel or riad cost?
At YOURMEDIA, a video starts from 1,500 MAD. The final price depends on the number of shooting days, the drone and the number of videos. The quote is free.
📚 Read also:
→ Aftermovie and event video in Morocco: the guide
→ Video marketing in Morocco: the complete guide (2026)
→ Car dealership video in Morocco: 7 formats
→ Video for travel agencies and tourism in Morocco
📩 Running a hotel or riad in Morocco? Message us on WhatsApp or call +212 666 195 711 / +212 637 346 984: we will send you a shooting plan and a free quote.
YOURMEDIA – Video production company
📍 3 Rue El Kaf, Apt. 3, Hassan, Rabat, Morocco
📞 +212 666 195 711 / +212 637 346 984 · WhatsApp: +212 666 195 711
🕙 Monday – Saturday: 10 am – 8 pm
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