In short: for a car dealership in Morocco, video brings customers into the showroom and helps sell faster: a presentation of each new model, test drives, a showroom tour, new arrivals and stock, customer testimonials, after-sales service and ads for the offers of the month. Shoot in Darija or French, with drone shots and short formats for Instagram, TikTok and Meta ads. YOURMEDIA, based in Rabat, films for dealerships all over Morocco, starting from 1,500 MAD.
Before walking into a showroom, a buyer has already watched dozens of videos: test drives on YouTube, competitors’ Reels, comparisons. The dealership that regularly posts clear, honest and well-filmed videos earns their trust before the first contact. Here are 7 video formats for dealerships, multi-brand dealers, rental companies and used-car sellers in Morocco.
7 video formats for a car dealership
1. The new model presentation
Exterior, interior, boot, screen, engine and key features in 45 to 90 seconds, plus a 15-second cut for ads.
2. The test drive
The salesperson or a driver takes the car on an open road: comfort, quietness, driving aids. Tracking-car shots and drone shots make the difference.
3. The showroom tour
The welcome, the space, the cars on display, the team. Ideal for an opening, a renovation or the dealership’s Google profile.
4. New arrivals and available stock
A short video for each new arrival: model, colour, availability. It answers the questions you receive on WhatsApp directly.
5. Customer testimonials
A customer talks about their purchase or the handover of the keys, with their consent. It is the most reassuring format for future buyers.
6. After-sales service
Workshop, servicing, genuine parts, speed: these videos build loyalty and reassure buyers over time.
7. The offers of the month
A 10 to 20-second ad with the offer, the deadline and the call to action (test drive, appointment, WhatsApp).
Which format for which platform?
| Platform | Format | Length | Goal |
|---|---|---|---|
| Instagram and TikTok | Reels 9:16 | 15–45 s | Local awareness, new models |
| Meta ads | 9:16 and 4:5 | 10–20 s | Test drive requests and appointments |
| YouTube | 16:9 | 2–6 min | Full test drives, comparisons |
| 9:16 | 15–60 s | Answer questions about a model quickly | |
| Showroom screens | 16:9 | 30–90 s | Present the brand and the services |
Filming tips for cars
- Wash and prepare every car: the smallest mark shows on camera, especially on dark paint.
- Film at golden hour for exteriors: reflections on the paint are softer.
- Use a drone for roads, the coast or the Atlas mountains, with the required permits. See our drone filming in Morocco.
- Record the real sound of the engine and the doors: it is part of the emotion.
- Stay accurate: features, prices and offers must match what is sold in Morocco.
- Think about languages: Darija for social media, French for the technical presentation, Arabic to reach a wider audience. Read our guide to Darija voice-over and subtitles.
AI and cars: useful, but with care
AI videos can place a car in a setting that is impossible to film, or quickly produce several ad variations. But the car must stay true to reality: shape, colour, rims and logo. For a new model, real filming remains the base; AI adds shots and variations.
How much does a dealership video cost?
The budget depends on the number of cars, the shooting days, the drone, the tracking vehicles and the number of videos delivered. At YOURMEDIA, a video starts from 1,500 MAD. One well-prepared shooting day can produce several model presentations and a series of Reels. See also how much a video ad costs in Morocco and our advertising video production service.
Frequently asked questions
Which video should we post for a new model?
A 45 to 90-second presentation (exterior, interior, features), a 15-second cut for ads, then a test drive.
Can you film while driving?
Yes, with a tracking vehicle, stabilisers and a drone, on suitable roads and with the necessary permits.
Do you film in every city in Morocco?
Yes. Our team is based in Rabat and travels to Casablanca, Marrakech, Tangier, Fez, Agadir and everywhere in Morocco.
Can you produce videos every month?
Yes. For dealerships that post regularly, we offer a monthly shooting and editing plan, with a free quote.
How much does a car video cost?
At YOURMEDIA, a video starts from 1,500 MAD. The price depends on the number of cars, the shooting days and the formats delivered.
📚 Read also:
→ Video marketing in Morocco: the complete guide (2026)
→ How to choose a video production company in Morocco: 7 criteria
→ Video editing in Morocco: why hand your footage to an agency
Do you run a car dealership or showroom? Tell us about your models and offers: we will suggest a video plan and a free quote.
YOURMEDIA – Video production company
📍 3 Rue El Kaf, Appt. N°3, Hassan, Rabat, Morocco
📞 06 66 19 57 11 / 06 37 34 69 84 · WhatsApp: +212 666 195 711
🕙 Monday – Saturday: 10:00 am – 8:00 pm
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