In short: for a pharmacy or a parapharmacy in Morocco, video is mainly a way to advise and reassure: skincare routines explained, new products on the shelf, seasonal tips, a presentation of the team and services, and parapharmacy products shown at their best. Stay careful: no advertising for medicines, no promise of a cure, and respect for the rules of the Order of Pharmacists. YOURMEDIA, based in Rabat, films for pharmacies and parapharmacies all over Morocco, from 1,500 MAD.
Before buying a sunscreen, a serum or a supplement, many customers first look for an opinion on Instagram or TikTok. A pharmacy that explains things clearly, with its own pharmacist and in its customers’ language, becomes the reference of its neighbourhood. Here are 7 video formats suited to pharmacies and parapharmacies, with the precautions to keep in mind.
Pharmacy or parapharmacy: what you can show
A pharmacy is a healthcare place, not a shop like any other. In Morocco, advertising medicines to the public is regulated, and pharmacists follow the rules of their Order. In practice, a video should inform and advise, not push people to buy a medicine. Before a campaign, check your messages with your regional council of the Order if you have any doubt.
| Do | Avoid |
|---|---|
| Prevention and seasonal tips (sun, hydration, winter) | Promoting a medicine or a medicine brand |
| Skincare routines with parapharmacy products | Promising a result (“cures”, “guaranteed”, “miracle”) |
| Presenting the team, opening hours, night duty and services | Filming customers or prescriptions without written consent |
| Simple explanations by the pharmacist | Unsourced figures or studies |
7 video formats for a pharmacy or a parapharmacy
1. The pharmacist’s tip
A frequent question, a clear answer in 30 to 60 seconds: how to choose a sunscreen, what to put in a travel kit, how to store products. It is the most useful and most shared format.
2. The skincare routine
Oily skin, dry skin, hair, baby: a 3 or 4-step routine with parapharmacy products, shown in close-up. Well-lit product shots make all the difference.
3. New on the shelf
A short video each time a new range arrives: texture, use, who it is for. It also answers the questions you receive on WhatsApp.
4. Seasonal tips
Ramadan, summer, back to school, winter: simple reminders about hydration, sun or skin, published at the right time.
5. The pharmacy tour
The welcome desk, the shelves, the advice corner, the team. Ideal for an opening, an extension or the pharmacy’s Google Business Profile.
6. The services
Blood pressure check, skincare advice, ordering on WhatsApp, delivery, night duty: one video per service, short and concrete.
7. The parapharmacy ad
For a parapharmacy or a cosmetics brand: a 10 to 20-second ad for a range or a gift box, with no health claim.
Which format for which platform?
| Platform | Format | Length | Goal |
|---|---|---|---|
| Instagram and TikTok | Reels 9:16 | 20–60 s | Tips, routines, local awareness |
| Meta ads | 9:16 and 4:5 | 10–20 s | Parapharmacy, ranges and gift boxes |
| 9:16 | 15–45 s | Answer customers’ questions quickly | |
| Google (Business Profile) | 16:9 or 9:16 | 20–40 s | Show the pharmacy and its hours |
| Window screen | 16:9 | 15–30 s loop | Seasonal tips and new products |
Filming tips
- Put the pharmacist on camera: the white coat and expertise build far more trust than a voice-over.
- Film before opening or at a quiet time, so you do not disturb customers or film them without consent.
- Take care of product shots: soft light, clean background, readable labels. For online sales, see our e-commerce video production service.
- Speak your customers’ language: Darija for social media, French or Arabic depending on your area, with subtitles.
- Keep it simple: one tip per video, no jargon, with a reminder such as “ask your pharmacist for advice”.
- Post regularly: 2 to 3 videos a week work better than one big video a year.
If you do not have time to post, a monthly UGC and social media content plan lets you film for one day and publish all month. For short formats, see also our guide TikTok video for brands in Morocco, and for subtitles in the local language, Darija voice-over and subtitles.
How much does a video for a pharmacy cost?
The budget depends on the number of videos, the number of shooting days, the languages and the versions (Reels, ads, window screen). At YOURMEDIA, a video starts from 1,500 MAD. A well-prepared half day often lets you film several tips and a series of Reels. For a larger campaign, see our advertising video production in Morocco service and the article how much a video ad costs in Morocco.
Frequently asked questions
Is a pharmacy allowed to post videos in Morocco?
Yes, to inform and advise: prevention, parapharmacy routines, services and opening hours. Advertising medicines to the public is regulated: if in doubt, check your messages with your council of the Order of Pharmacists.
Which videos work best for a parapharmacy?
Skincare routines, new products on the shelf and seasonal tips, in short 20 to 60-second formats, with the pharmacist or an advisor on camera.
Should the pharmacist’s face be shown?
It is recommended: a professional explaining things reassures more than a voice-over. If the team prefers, we can film hands and products with a voice-over.
Can you film outside Rabat?
Yes. Our team is based in Rabat and travels to Casablanca, Marrakech, Tangier, Fez, Agadir and everywhere in Morocco.
How much does a video for a pharmacy cost?
At YOURMEDIA, a video starts from 1,500 MAD. The price depends on the number of videos, shooting days and formats delivered; the quote is free.
📚 Read also:
→ UGC video ideas in Morocco
→ Video marketing in Morocco: the complete guide
→ TikTok video for brands in Morocco
💊 Do you run a pharmacy, a parapharmacy or a skincare brand? Tell us about your needs on WhatsApp: we will suggest a video plan and a free quote.
YOURMEDIA – Video production company
📍 3 Rue El Kaf, Appt. N°3, Hassan, Rabat, Morocco
📞 06 66 19 57 11 / 06 37 34 69 84 · WhatsApp: +212 666 195 711
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